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關(guān)于SIM2多媒體：
2005年，SIM2多媒體慶祝公司成立10周年。自1995年7月成立以來，SIM2已從一個小公司成長為一個具有高度知名度的高質(zhì)量產(chǎn)品的生產(chǎn)廠家。公司不斷以高質(zhì)量的產(chǎn)品和技術(shù)滿足了家庭娛樂市場的需求。
SIM2多媒體現(xiàn)有固定員工130人，其中研發(fā)部有35人。公司現(xiàn)為世界上最主要的家庭影院產(chǎn)品（CRT，LCD以及DLPTM技術(shù)產(chǎn)品）生產(chǎn)廠家之一，世界上主要為零售商，公共娛樂場合以及政府學(xué)術(shù)機構(gòu)提供高端專業(yè)視頻壁解決方案供應(yīng)商之一。
10年來，SIM2通過解決新科技難題，提供高質(zhì)量的產(chǎn)品，創(chuàng)新設(shè)計以及有效可信賴的直觀解決方案，滿足了客戶的使用需求和工業(yè)需要，獲得了驕人的名氣。
公司的市場策略面向世界，總部設(shè)于意大利，在德國，英國和美國設(shè)有分公司。通過與全球45個以上的國家的高水平的經(jīng)銷商的合作，公司建立了全球分銷點，為客戶提供上乘的服務(wù)。
SIM2多媒體獲得UNI EN ISO 9001認證。
詳情請登陸：http://www.sim2.net.cn
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作為世界上最主要的家庭影院產(chǎn)品（CRT，LCD以及DLPTM技術(shù)產(chǎn)品）生產(chǎn)廠家之一以及世界上最主要的零售商之一，SIM2一直致力于為公共娛樂場合以及政府學(xué)術(shù)機構(gòu)提供高端專業(yè)的視頻解決方案。多年來，SIM2通過解決高科技難題，提供高質(zhì)量的產(chǎn)品，創(chuàng)新性設(shè)計以及提供可信賴的直觀解決方案，已經(jīng)滿足了很多消費者的使用需求和工業(yè)需要，獲得了驕人的成績。為了更深一步的認識SIM2、了解SIM2，近日，我們中國投影網(wǎng)記者與SIM2多媒體商用-家用市場投影部埃里卡.西加先生就相關(guān)問題進行了交流。
1、中國投影網(wǎng)：SIM2是一個具有高度知名度的高質(zhì)量產(chǎn)品的生產(chǎn)廠家。公司不斷以高質(zhì)量的產(chǎn)品和技術(shù)滿足了家庭娛樂市場的需求。您能談一下貴公司的成長歷程嗎？
回答：SIM2成立于1995年７月，從一家小公司成長為具有很高聲望的產(chǎn)品制造商。公司持續(xù)不斷地以高品質(zhì)的產(chǎn)品和技術(shù)來滿足家庭娛樂市場的需求。
迄今為止，公司擁有130名雇員，其中，研發(fā)部門雇員有35名。SIM2多媒體是世界上家庭影院產(chǎn)品（CRT, LCD and DLP™技術(shù)）的最早制造商之一，主要向市場提供高端視頻解決方案。
多年來，SIM2憑借已達到工業(yè)級別要求的新興技術(shù)取得了令人羨慕的榮譽。以提供高品質(zhì)、創(chuàng)造性設(shè)計、高效率、可靠性以及高直觀性的產(chǎn)品，滿足了消費者很多應(yīng)用領(lǐng)域的需求。
2、中國投影網(wǎng)：SIM2的使命是家庭影院的不斷創(chuàng)新，在家庭影院市場上，SIM2多媒體的名字就代表著它的革新技術(shù)和上乘的質(zhì)量。請問貴公司是怎樣做到這一點的？你能介紹一下SIM2的研發(fā)力量嗎？
在家庭影院市場，SIM2多媒體的名字跟創(chuàng)新及高品質(zhì)是同義的。SIM2多媒體的任務(wù)是向家庭影院提供最合適的解決方案，換言之，即非常好、創(chuàng)新性、獨特的投影產(chǎn)品。
SIM2多媒體在投影機以及LCD顯示等工業(yè)領(lǐng)域有一個有趣的現(xiàn)象：投入超過20%的人力以及總營業(yè)額的10%用于研發(fā)活動。SIM2 R&D 團隊完全投身于新技術(shù)的研究跟完成，因此，SIM2具有不斷提供新的創(chuàng)新性產(chǎn)品的能力，這些產(chǎn)品具有杰出的、獨特的性能以及很長的壽命。
在過去的13年里，SIM2一直將核心的創(chuàng)新技術(shù)放在家庭影院最具革命意義的領(lǐng)域。
3、中國投影網(wǎng)：現(xiàn)在的企業(yè)競爭非常激烈，請問，貴公司在應(yīng)對市場競爭方面，采取了什么樣的市場策略？在這種策略的指導(dǎo)下，SIM2今年取得了哪些成就？
SIM2的市場政策是以世界為導(dǎo)向。在意大利（總部）、德國、英國、美國（子公司）以及中國都有外駐機構(gòu)。在全球45個國家中選擇高品質(zhì)的經(jīng)銷商，并與其建立合作伙伴關(guān)系。所有的外駐機構(gòu)、經(jīng)銷商與總部一樣都可向消費者提供優(yōu)質(zhì)的服務(wù)。
SIM2多媒體是一家投身于最前沿技術(shù)的企業(yè)，使得公司目前能夠達到一個具有高競爭力的優(yōu)秀狀態(tài)。在2008年的前6個月里，SIM2獲得了25%的增長。其中，排在第1位的是家庭影院部分的銷售
公司在工業(yè)領(lǐng)域獲得了突出的成績：
1）新性的輕型發(fā)動機。
2）出的信號處理設(shè)備加上精致的deinterlacer。
3）較寬的連接選擇范圍，允許很多接口的使用。特別是最新的HDMI™輸入，它能夠安全的處理未壓縮的信號，不能夠進行非法的復(fù)制。HDMI™不需要任何的模擬跟數(shù)字轉(zhuǎn)換，同時，控制8條比普通的CD好的音頻通道。
4）高效率的信號傳輸方法：光纖傳輸。SIM2是僅有的在遠程的視頻處理設(shè)備跟投影機之間采用光纖連結(jié)的設(shè)備制造商。SIM2使安裝跟信號處理都變得相當(dāng)輕松。
5）世界上最簡潔的、高性能的以3塊芯片DLP為基礎(chǔ)的投影機。SIM2 Grand Cinema™ C3X系列：SIM的R&D在投影機設(shè)計上使用了專利技術(shù)，使得尺寸大大減小，使得3塊芯片性能的增加成為了可能，創(chuàng)造了精致的創(chuàng)新性產(chǎn)品系列。
4、中國投影網(wǎng)：售后服務(wù)一直都是廣大消費者比較關(guān)注的問題。請問SIM2的售后服務(wù)體系包括哪些方面？關(guān)于貴公司的售后服務(wù)體系，廣大客戶給與的評價怎么樣？
包括：在意大利（總部）、德國、英國、美國（子公司）以及中國都有公司的外駐機構(gòu)，在
45個國家里選擇高品質(zhì)的經(jīng)銷商，并跟他們建立伙伴關(guān)系，所有的外駐機構(gòu)、經(jīng)銷商與總部一樣都能向消費者提供優(yōu)質(zhì)的服務(wù)。
子公司與經(jīng)銷商在與產(chǎn)品相關(guān)的領(lǐng)域向消費者提供直接的產(chǎn)品服務(wù)。他們的技術(shù)經(jīng)過SIM2周期性的培訓(xùn)與指導(dǎo)。經(jīng)銷商在他們的店鋪里面放置多余的零件以滿足消費者的需求。
5、中國投影網(wǎng)：關(guān)于貴公司，給人最深的印象就在于“創(chuàng)新”了。請問貴公司為什么會對“創(chuàng)新”兩字如此的看重？貴公司的核心價值觀是什么呢？對于客戶來說，SIM2對其最大的價值體現(xiàn)在哪些方面呢？
所有SIM2的產(chǎn)品都是為了今天及將來的需求而設(shè)計，合并特別的性能標(biāo)準(zhǔn)，創(chuàng)造出SIM2的傳奇。公司提供工業(yè)界最全面的視頻娛樂投影機及高端顯示生產(chǎn)線中的一條。SIM2的產(chǎn)品都具有高品質(zhì)。SIM2多媒體投身于將前沿技術(shù)與向消費者提供合適的產(chǎn)品合二為一，這種理念讓公司在商業(yè)競爭中處于一種領(lǐng)先狀態(tài)
6、中國投影網(wǎng)：SIM2一路走來，不斷的創(chuàng)新與發(fā)展，取得了令業(yè)界矚目的成績。關(guān)于未來，SIM2的戰(zhàn)略發(fā)展目標(biāo)是什么？
期望消費電子市場保持10%的增長(亞細亞市場為：16%)，SIM2將以最前沿的技術(shù)跟新的投影機產(chǎn)品維持我們的市場領(lǐng)先地位。
SIM2：it is mantaining the leading position in market by the leading edge technologies and product
SIM2 is one of the World's main manufacturers and retailers
of home theatre products (CRT, LCD and DLP technology-based).It
is always providing high-end professional video wall solutions to
the public large venue and institutional markets.Over the years, SIM2
has gained an enviable reputation by meeting customers' needs and
the industry's demands for emerging technologies, offering high-quality,
innovative design and reliable, and intuitive solutions.In order to
realize the SIM2 deeply,the reporter of TY360 had a communication
with the leader of SIM2 about some question recently.
1、TY360: SIM2 is one of the Manufacturers, which has
high popularity with high quality products. The company unceasingly
has met needs of the Home entertainment markets by the high quality
product and the technology. Can you describe SIM2's growth
background?
Since its founding in July 1995, SIM2 has grown from a small
company to one of the most highly respected manufacturers of high-quality
products, continuously meeting the needs of the home entertainment
market with products embodying the very best in performance and available
technology.
With a permanent staff of 130 people, 35 of which employed in the
Research and Develpment Department, SIM2 Multimedia is one
of the World's foremost manufacturers of home theatre products (CRT,
LCD and DLP™ technology-based) and leading provider of high-end
professional video wall solutions to the retail, public large venue
and institutional markets.
Over the years, SIM2 has gained an enviable reputation by meeting
the industry's demands for new, emerging technologies. Offering
high-quality, innovative design, effective, reliable, and intuitive
solutions that meet the customers' needs in any application.
2、TY360：SIM2's mission is the unceasing innovation in home
theater field, in the Home
theater market, "SIM2 multimedia" is representing its innovation technology and the excellent quality. Could you please tell us how is SIM2 achieving this point? Talk something about your research and development team in SIM2, please？
In the home theater market, the SIM2 Multimedia name is synonymous
with that of innovation and superlative quality. SIM2 Multimedia's
mission is to offer solutions for home cinema applications: in other
words, truly sensational, innovative and unique front and rear projection
products.
SIM2 Multimedia has one of the most interesting portfolios
of front and rear projectors and LCD displays in the industry, investing
over 20% of its human resources and over 10% of total turnover in
R&D activities. Indeed, the SIM2 R&D team is totally committed
to the investigation and implementation of new technologies, hence
the ability of SIM2 to constantly offer new and innovative
products that embody outstanding performance, uniqueness and longevity.
Throughout the last thirteen years, SIM2 has consistently delivered
the core technological innovations behind the home theatre industry's
most significant advances.
3、TY360：The competition between enterprises in the modern
society is quite fierce, could you please tell us what kind of strategy SIM2
takes in the market competition aspect? Under this kind of strategy's
instruction, which achievements this year SIM2 has achieved?
The marketing policies of the company are world-oriented with a direct
presence in Italy (headquarters), Germany, UK ,USA (subsidiaries)
and China. Select distribution in over 45 countries world-wide
is achieved through partnerships with highly qualified distributors,
all offering the same excellent customer service standards as the
main company.
SIM2 Multimedia's commitment to incorporate leading-edge technologies
has allowed the company to reach a state of excellence in this highly
competitive business till now. In the first 6 months of 2008 SIM2
has achived a growth of 25% of turnover rising for the first time,
the first position in the ranking of sales in Home Cinema sector (before
the most important sector giants)
To date the company has compiled a substantial list of industry firsts.
1)a truly innovative light engine for a revolutionary product series.
2)the best signal processing device coupled with the most sophisticated
deinterlacer;
3)a wide selection of connections to allow interface with today's
and future sources; in particular, the latest HDMI™ (High Definition
Multimedia Interface) input that safely processes uncompressed signals,
making illegal reproductions impossible to accomplish; HDMI™
doesn't require any analog/digital conversion - and/or vice versa
- and controls simultaneously up to 8 audio channels with a quality
higher than the one offered by normal CDs.
4)the use of the most efficient transmission method of high definition
signals: the fiber optics cable. SIM2 is the only consumer
manufacturer to use an optical link between a remote and external
video processing unit (DigiOptic™ Image Processor) and the projector
for a loss-free and interference-free signal. Indeed, SIM2
has made installation and signal management an easy task.
5)The world’s most compact, high performance 3-chip DLP®-based
projector: SIM2 Grand Cinema™ C3X series: SIM2’s
R&D expertise in projector design has made possible to reduce the
size and increase the performance of 3-chip design, creating a sophisticated
and innovative product series.
4、TY360：The after-sale service has been the matter of concern by
the general consumers. What aspects SIM2's after-sale
service system including? About your after-sale service system, what
kind of the comments the customers give ?
With a direct presence in Italy (headquarters), Germany, UK ,USA (subsidiaries),
China and a select distribution in over 45 countries world-wide achieved
through partnerships with highly qualified distributors, SIM2
can offer the same excellent customer service standards as the main
company.
The subsidiaries and the distributors provide directly an after sales
service for customers in the Territory in relation to the products.
Their technicians have to attend all the training and instruction
courses that SIM2 organise periodically during the year, at
its premises.Distributors maintain at their premises a spare parts
stock to meet the customers’ demand.
5、TY360：About SIM2, the deepest impression is “the
innovation”. Why SIM2 pay so
much high value on “the innovation”? What is SIM2's core value? To the customers, What is the greatest value of SIM2 to them?
All SIM2's products are designed for today's (and future) requirements
and incorporate those exceptional performance standards that have
created the SIM2 legend. The company provides one of the industry's
most comprehensive line of video entertainment projectors and high-end
professional displays. All share the same high performance inherent
to all SIM2 products.
SIM2 Multimedia's commitment to incorporate leading-edge technologies
and therefore offer our customers the right products at the right
time has allowed the company to reach a state of excellence in this
highly competitive business.
6、TY360：With the growth of SIM2, which got the unceasing
innovation development,
obtained the focus in the field. About the future, what will be the
strategy development of SIM2?
It is expected that the consumer electronic market will grow by 10%
(Asiatic mkt +16%)
Our expectations are to mantain our leading position in our market thanks to our commitment to the leading edge technologies and some new projects we are developping. Stay tuned!
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文章來源：中國投影網(wǎng) 編輯：映君 |
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